February 12, 2009
The following article gives a very brief and well conceived list of customer expectations. This comes from a daily newsletter called
Exchange Everyday, which is for the early childhood education industry. I think you will find it applies quite nicely to any service.
What Customers Expect
Nothing can stop the man with the right mental attitude from achieving his goal;
nothing on earth can help the man with the wrong mental attitude.
Thomas Jefferson
In The Ten Commandments of Customer Service (Atlantic City: Raphael Publishing,
1997), Richard George and John Stanton observe...
"Customers expect the following from you: reliability, empathy, assurance,
decorum, follow-up, initiative, responsiveness,
seamlessness, and tenacity.”
* Reliability means that your services perform as promised.
* Empathy recognizes me, the customer, as an individual with individual needs
and circumstances.
* Assurance suggests that you stand behind or guarantee your offerings.
* Decorum means that you, your staff, and your physical surroundings look the
part.
* Follow-up is undertaken to see if you have solved my problems.
* Initiative promises action before I request it.
* Responsiveness means timely and appropriate action to satisfy me.
*
Seamlessness enables me to feel like I am dealing with a single person or
entity.
* Tenacity means that you never let go of me.